Gower Chocolates

The Brief

Gower Chocolates is a Swansea based Chocolate company. For the brief I was asked to create a logo and packaging that reflects the Gower whilst also showcasing the home-made aspect of the company.

My Response

To ensure that the logo was associated with the Gower, I added the Three Cliffs, a famous landmark of the Gower. Using the Three Cliffs as the main icon I also feel it reflects the smooth chocolate and gives it a professional appearance. I then found that royal blue and gold tones related to the seaside and brought it back to where the brand is located. I then created icons associated with the Gower and seaside to make sure it reflected the location, and paired this with an image of the Gower for tourists to purchase, almost like a postcard.

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