The brief was to create company with the word 'Ulterior'. I then had to create a website, branding guidelines, and also a build guide for the website and brand.
I decided to create 'Ulterior Wildlife' which focuses on the conservation of wild animals and allows people to volunteer to preserve them. I created a website using natural colours that reflect caring for animals and nature, and made a logo featuring an icon that is instantly recognisable to wildlife. The website allows people to donate to help wildlife, showcases destinations to volunteer at, and animals you can volunteer for.