Ulterior Wildlife

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The Brief

The brief was to create company with the word 'Ulterior'. I then had to create a website, branding guidelines, and also a build guide for the website and brand.

My Response

I decided to create 'Ulterior Wildlife' which focuses on the conservation of wild animals and allows people to volunteer to preserve them. I created a website using natural colours that reflect caring for animals and nature, and made a logo featuring an icon that is instantly recognisable to wildlife. The website allows people to donate to help wildlife, showcases destinations to volunteer at, and animals you can volunteer for. This project developed my understanding of creating branding guidelines and web design.

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