The brief was to create a logo and business card for Swansea based Rage Room 'Destruction Time'. The brand specified that the logo needed to appear less structured and clean-cut, and must feature a baseball bat.
I designed the logo to appear broken and smashed up, focusing on the 'rage' aspect of the company. The main focus of the logo is the text and the baseball bat was then added subtly behind to bring out the text. The smashed appearance gives the logo a more construction based feel, but combined with the clean text allows for a professional element. I wanted to include a hidden image that represented the companies activity, so included a hammer in the letter 'C'. Did you spot the hidden image?