The brief was to create a brand and identity for Demi's Desserts. Demi's Desserts was a dessert company based in the Rhondda Valleys. I needed to create a logo, business card, icons to feature on their instagram page, and product lists. Demi wanted a logo that looked friendly but also featuring an elegant element.
I wanted to make this a friendly and approachable brand. I really wanted to show the home-made feature of the company this is reflected in the 'made with love'. Demi asked for pink tones and an illustration to show what the company is about.