Repackaging Project

The Brief

The brief was to search for a piece of packaging that has three versions of it, for example three different flavours. We then had to redesign the three versions of the packaging.  

My Response

After doing research and searching for a piece of packaging I found 'KIDDYLICIOUS Oat Bars'. I chose this brand as they are allergen free and contain all natural ingredients, the oats are wholegrain and there are no artificials added. I thought these were amazing qualities for parents to look for when looking for food for babies and children and wanted to reflect this in the packaging. I wanted to create a fun and friendly response that would allow a parent to put trust into the brand. I have created a child-friendly packaging that also showcases a professional appearance.